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10 Marketing Tips for Controllers and CFOs

10 Marketing Tips for Controllers and CFOs

by Controllers Council | Feb 21, 2024 | Corporate Strategy, Marketing, Sales Revenue

In the rapidly evolving business landscape, the roles of Controllers and Chief Financial Officers (CFOs) have transcended traditional boundaries. Today, these financial leaders are not only managing the organization’s finances but also playing a crucial role in...
Navigating Profitable Growth in 2024: The Strategic Role of CFOs

Navigating Profitable Growth in 2024: The Strategic Role of CFOs

by Controllers Council | Jan 17, 2024 | CFO Insights, Marketing, Sales Revenue

As you step into the new year, you are bound to face an array of emerging trends and exciting opportunities, but not without coming across at least a few unexpected challenges. In 2024, your role as a CFO will become even more valuable to your organization, as you...
How CFOs and CMOs Can Work Together to Drive Business Success

How CFOs and CMOs Can Work Together to Drive Business Success

by Controllers Council | Jun 13, 2023 | Corporate Finance, Marketing

In science, “synergy” refers to the way two or more elements combine for greater results than they could achieve on their own. And in business, the same can be true in the C-suite, where collaboration between leaders yields greater efficiency and better...

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